Brand Guide
Symbol
Our symbol can be used in a variety of settings (app icon, favicon & social media avatar), allowing us to communicate the brand without necessarily saying our name.
Logo
The primairy (solid) logo should be used as much as possible. The logo could also be animated.
We use the secondary (outlined) logo, if we are limited in colour usage or when it’s better for the composition.
Typography
The BridgeFund typography is mainly based on the two typefaces — Radial and Inter.
To bring more fun to the design, we occasionaly use the typefaces — FenwayParkJF and Regina Black.
Colours
In every communication we use the primary brand colors (dark blue, purple, green and parchment).
You can use shades of these colours. In addition, the use of pastel colors as an accent color is also allowed.
Icons
We use simple but bold line icons and place them, most of the times, in one of the symbol’s bubble shape.
Shapes
All shapes are extracted from the symbol and therefore ensures recognisability. The symbol’s bubble shape can be used as a frame for text, photo’s and icons or to add some colour to a background.
Photography
The people in our photography are real entrepreneurs and real employers.
The only exception from that is our mascotte Ted. He’s not really our dog, but nevertheless very useful to the BridgeFund brand.
Campaign
These images are the keyvisual for the Investors campaign 2024.
Motion
The motion in the BridgeFund animations is relaxt and in service of the message.